Tag Archives: hype

The High-Altitude Hangover: When Hype Meets the Weighing Machine

A coworker of mine is furious at Elon Musk. It isn’t about electric cars, social media algorithms or controversial tweets. It’s about space. It’s been about six weeks since SpaceX went public. The IPO was priced at $135 per share. … Continue reading

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Sweet Deception? Unpacking Coca-Cola’s Switch from HFCS to Cane Sugar

There’s been a noticeable buzz in the media recently about Coca-Cola’s decision to sweeten some of its drinks with cane sugar instead of high-fructose corn syrup (HFCS). For many health-conscious consumers, this move feels like a positive step, a return … Continue reading

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